Harnessing Brand Activism
It is not enough for brands to merely be online; they must empower and reward their activists through a smarter use of technology.
Six Things You Need to Know About the New Twitter
"Evolve or die." That's what Twitter CEO Evan Williams said information networks like his must do to stay relevant in today's revolutionary media world, and Twitter is evolving in a big way.
Top Five Ways to Use Facebook Places Effectively
This week, Facebook officially rolled out Facebook Places, its location-based service. This means that the time to get your strategy together for how to effectively use location to reach, engage, and empower brand activists is right now.
Visualize Data to Win Political Debates
The GOP Rises Online
The GOP has surpassed the Democratic Party online – just look at its innovative, direct media techniques responding to the president's first State of the Union address.