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ALL PURPOSE STORYTELLER

"Every person has a story that matters. I hope to help tell as many of those stories as possible."

David All
All Purpose Storyteller

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What is a story?

Telling a story is in our DNA - it's how we communicate to one another. 

But even the world's best storytellers don't have to comprehend what makes a story -- a great story.

If you want to tell any old story or make fairy tales -- I may not be the guide for you.

I have only ever told stories of purpose. In fact, I'm an All Purpose Storyteller.

Here's a story about that.
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My father sure as hell wasn't a formally-trained storyteller -- but he sure told some whoppers!

I used to get caught up studying his facial expressions, the way he'd use his hands to add drama to the story. His impersonations.

He'd always make me laugh.

I knew he was full of it - but I was still under the spell of an epic storyteller!

I remember thinking to myself that I would never be able to tell stories like he could.

Funny how things turn out.

I was classically-trained as a speechwriter for a U.S. Senator. I've told stories for Olympic Medalists and Holocaust Survivors; Google, Intel, Better Business Bureau, and others. More than 20 years of professional and passionate storytelling.

My intention has never been to make people laugh, but to make visible the purpose of the story. That's why I say that I'm an ALL PURPOSE STORYTELLER!

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But I've found that folks learning how to tell their personal or professional story need to know the fundamentals -- what I call the science of storytelling.

Here's one definition:

A story is... 

an account of events on a timeline
that reflects and promotes
a particular point of view


Let's see what the story is within that definition of story, shall we?

  • First, a story is an account of events



You've heard it before. Focus on leads and your sales will follow. They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write.

  • They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write.

  • People read text that's punchy, interesting and helps them make a good buying decision.

  • They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write.
But there's a lot more to it
They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.

They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.

They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision. They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.
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